vns9848威尼斯城

vns9848威尼斯城

028-85954568

改进你的商务网站的可用性(Usability)

验证用户的emailIdentify users with their e-mail address
将下订单的过程划分成几个大步骤(用户一次处理一个任务,尽量少的填写输入)比如AMAZON的订单过程:
 
Login
Choose delivery address
Choose delivery options
Enter payment details
Review and submit the order
告诉用户他们在哪儿,将去哪儿Tell users where they are and where they’re going.
不要让下订单过程不必要的复杂Don’t make the ordering process harder than it needs to be
告知用户一般会产生的疑问Address common user queries<IMG class=marks-con title="Explanation that Marks &amp; Spencers require users' contact numbers because they may need to contact them" alt="Explanation that Marks &amp; Spencers require users' contact numbers because they may need to contact them" src="http://www.webcredible.co.uk/i/marks-contact.gif"><A id=more-76>
强调必需填的选项Highlight required fields
让下订单的过程灵活一些Make the ordering process flexible
尽量让用户放松Put users’ minds at ease比如Tesco有一个告示去告诉用户在这里购物为什么是安全的:<IMG class=tesco-sec title="Tesco's safe shopping guarantee mentions their secure server that encrypts credit card information" alt="Tesco's safe shopping guarantee mentions their secure server that encrypts credit card information" src="http://www.webcredible.co.uk/i/tesco-secure.gif">
可以让用户在下订单最后再次进行确认Have users confirm their order before buying then provide confirmation
发送订单已确认的邮件Send a confirmation e-mail根据Jakob Nielsen’s Alertbox, December 8, 2003<SUP class=printOnly>12</SUP>确认通知邮件应该:
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简单Be brief
告诉用户他们可能想知道的,比如订单号Tell users what they are likely to want to know, such as the order number
应该象企业客服代表一样Should be a real customer service ambassador for the company </LI></UL></UL>

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